India Whey Protein Concentrate (WPC) Market, Status and Outlook (2025-2032)

India Whey Protein Concentrate (WPC) market size was valued at US$ 187.6 million in 2024 and is projected to reach US$ 296.0 million by 2032, at a CAGR of 7.9% during the forecast period 2024-2032.

A dairy product derived from whey, containing a high percentage of protein, used in nutritional supplements, food processing, and sports nutrition products.
The Indian Whey Protein Concentrate (WPC) market is showing robust growth, driven by increasing health and fitness awareness, growing demand for protein-rich foods, and expanding sports nutrition sector.

Key factors include rising disposable incomes, urbanization leading to changing dietary habits, and the growing popularity of gym culture and fitness activities. The industry is seeing innovation in WPC formulations, including flavored variants and specialized blends for different nutritional needs. There's a growing trend towards incorporating WPC in mainstream food products like bakery items, beverages, and dairy products beyond traditional supplement use. Challenges include addressing the price sensitivity of Indian consumers and educating the market about the benefits of whey protein. The market is benefiting from advancements in processing technologies that improve the quality and functionality of WPC products.

Key players are investing in expanding domestic production capabilities to reduce reliance on imports and lower costs. There's increasing focus on developing WPC products tailored to Indian tastes and dietary preferences, including vegetarian-friendly options. The industry is also exploring the use of WPC in clinical nutrition and weight management products, broadening its consumer base. As India's health and wellness sector continues to grow, the WPC market is expected to see sustained strong growth. The market is witnessing increased adoption of WPC in infant formulas and geriatric nutrition products, expanding beyond the traditional sports nutrition segment. Companies are developing marketing strategies to position WPC as a high-quality protein source for the general population, not just athletes and bodybuilders.

The industry faces challenges in terms of competition from plant-based protein alternatives and the need to ensure consistent quality in domestically produced WPC. However, the growing recognition of protein's importance in daily diet, coupled with increasing health consciousness among Indian consumers, suggests a positive outlook for the WPC market in India.

This report contains market size and forecasts of Whey Protein Concentrate (WPC) in India, including the following market information:

• India Whey Protein Concentrate (WPC) Market Revenue, 2019-2024, 2024-2032, ($ millions)
• India Whey Protein Concentrate (WPC) Market Sales, 2019-2024, 2024-2032,
• India Top five Whey Protein Concentrate (WPC) companies in 2023 (%)

Report Includes

This report presents an overview of India market for Whey Protein Concentrate (WPC) , sales, revenue and price. Analyses of the India market trends, with historic market revenue/sales data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2032.

This report focuses on the Whey Protein Concentrate (WPC) sales, revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the India Whey Protein Concentrate (WPC) market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues.

This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type, and by Sales Channels, sales, revenue, and price, from 2019 to 2032. Evaluation and forecast the market size for Humidifier sales, projected growth trends, production technology, sales channels and end-user industry.

Segment by Type

• Whey Protein Concentrate 35%
• Whey Protein Concentrate 50%
• Whey Protein Concentrate 65%
• Whey Protein Concentrate 80%
• Whey Protein Concentrate 100%

Segment by Applications

• Foods & Beverages
• Personal Care and Cosmetics
• Infant Nutrition
• Animal Feed
• Others

Key Companies covered in this report:

• Parag Milk Foods Ltd.
• Amul (Gujarat Cooperative Milk Marketing Federation Ltd.)
• ABH Pharma Inc.
• Glanbia plc
• Milk Specialties Global
• Kaskat Dairy
• FrieslandCampina
• Arla Foods
• Saputo Inc.
• Fonterra Co-operative Group
• Including or excluding key companies relevant to your analysis.

Competitor Analysis

The report also provides analysis of leading market participants including:

• Key companies Whey Protein Concentrate (WPC) revenues in Indian market, 2019-2024 (Estimated), ($ millions)
• Key companies Whey Protein Concentrate (WPC) revenues share in Indian market, 2023 (%)
• Key companies Whey Protein Concentrate (WPC) sales in Indian market, 2019-2024 (Estimated),
• Key companies Whey Protein Concentrate (WPC) sales share in Indian market, 2023 (%)

FAQs: India Whey Protein Concentrate (WPC) Market

1. What is the market size of Whey Protein Concentrate (WPC) in India in 2024?

• The India WPC market was valued at USD 187.6 million in 2024, driven by growing health awareness and fitness trends.

2. What is the projected market size by 2032?

• The market is expected to reach USD 296.0 million by 2032, reflecting robust demand across both urban and tier-2/tier-3 cities.

3. What is the CAGR of the India WPC market from 2024 to 2032?

• The market is forecast to grow at a Compound Annual Growth Rate (CAGR) of 7.9% during the period 2024–2032.

4. What is Whey Protein Concentrate (WPC)?

• WPC is a high-protein dairy supplement made from whey — a by-product of cheese production. It typically contains 70–80% protein, with some fat and lactose.

5. What is driving growth in India’s WPC market?

• Rising health consciousness among youth and adults

• Boom in gym culture and sports nutrition

• Surge in online supplement sales

• Increasing use in functional foods, snacks, and beverages

Key Indicators Analysed

• Market Players & Competitor Analysis: The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2019-2032 & Sales with a thorough analysis of the market’s competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.
• Indian Market Analysis: The report includes Indian market status and outlook 2019-2032. Further the report provides break down details about each region & countries covered in the report. Identifying its sales, sales volume & revenue forecast. With detailed analysis by types and applications.
• Market Trends: Market key trends which include Increased Competition and Continuous Innovations.
• Opportunities and Drivers: Identifying the Growing Demands and New Technology
• Porters Five Force Analysis: The report provides with the state of competition in industry depending on five basic forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing industry rivalry.

Key Benefits of This Market Research:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Whey Protein Concentrate (WPC) Market
• Overview of the regional outlook of the Whey Protein Concentrate (WPC) Market

Key Reasons to Buy this Report:

• Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
• This enables you to anticipate market changes to remain ahead of your competitors
• You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations or other strategic documents
• The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support

We offer additional regional and global reports that are similar:

• Global Whey Protein Concentrate (WPC) Market 
• United States Whey Protein Concentrate (WPC) Market 
• Japan Whey Protein Concentrate (WPC) Market 
• Germany Whey Protein Concentrate (WPC) Market 
• South Korea Whey Protein Concentrate (WPC) Market 
• Indonesia Whey Protein Concentrate (WPC) Market 
• Brazil Whey Protein Concentrate (WPC) Market

Customization of the Report: In case of any queries or customization requirements, please connect with our sales team, who will ensure that your requirements are meet.