United States Toys Market, Global Outlook and Forecast 2025-2032

United States toys market was valued at USD 28.5 billion in 2024 and is projected to reach USD 35.8 billion by 2030, at a CAGR of 3.9% during the forecast period 2024-2030.

The toys category encompasses all playthings designed for children and collectibles, including traditional toys, games, electronic toys, educational toys, outdoor play equipment, and collectibles. This comprehensive segment includes various product types, materials, and price points, designed for different age groups and play patterns. Products range from basic traditional toys to sophisticated electronic and educational items.
The United States toys market demonstrates steady growth driven by demographic trends and innovation in play patterns. Licensed products represent 30% of market value. The market benefits from strong collectible segment performance. Sustainable toys show 18% annual growth. Innovation focuses on educational value and sustainability. The sector shows strong integration with entertainment properties. Online sales represent 45% of total revenue. The market demonstrates resilience to economic cycles. Distribution networks maintain diverse channel coverage. Manufacturing focuses on safety and sustainability improvements.

This report contains market size and forecasts of Toys in United States, including the following market information:

• United States Toys Market Revenue, 2019-2024, 2025-2032, (D millions)
• United States Toys Market Sales, 2019-2024, 2025-2032,
• United States Top five Toys companies in 2024 (%)

Report Includes

This report presents an overview of United States market for Toys , sales, revenue and price. Analyses of the United States market trends, with historic market revenue/sales data for 2019 - 2024, estimates for 2025, and projections of CAGR through 2032.

This report focuses on the Toys sales, revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the United States Toys market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues.

This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type, and by Sales Channels, sales, revenue, and price, from 2019 to 2030. Evaluation and forecast the market size for Humidifier sales, projected growth trends, production technology, sales channels and end-user industry.

Segment by Type

• Electronic Toys
• Outdoor & Sport Toys
• Building & Construction Sets
• Infant & Preschool Toys
• Plush Toys

Segment by Applications

• Online Sales
• Offline Sales

Key Companies covered in this report:

• Mattel
• Hasbro
• Lego
• Funko
• Spin Master
• Jakks Pacific
• NECA (National Entertainment Collectibles Association)
• Step2
• Melissa & Doug
• McFarlane Toys
• Including or excluding key companies relevant to your analysis.

Competitor Analysis

The report also provides analysis of leading market participants including:

• Key companies Toys revenues in United Statesn market, 2019-2024 (Estimated), (D millions)
• Key companies Toys revenues share in United Statesn market, 2024 (%)
• Key companies Toys sales in United Statesn market, 2019-2024 (Estimated),
• Key companies Toys sales share in United Statesn market, 2024 (%)

Key Indicators Analysed

• Market Players & Competitor Analysis: The report covers the key players of the industry including Company Profile, Product Specifications, Production Capacity/Sales, Revenue, Price and Gross Margin 2019-2030 & Sales with a thorough analysis of the market’s competitive landscape and detailed information on vendors and comprehensive details of factors that will challenge the growth of major market vendors.
• United Statesn Market Analysis: The report includes United Statesn market status and outlook 2019-2030. Further the report provides break down details about each region & countries covered in the report. Identifying its sales, sales volume & revenue forecast. With detailed analysis by types and applications.
• Market Trends: Market key trends which include Increased Competition and Continuous Innovations.
• Opportunities and Drivers: Identifying the Growing Demands and New Technology
• Porters Five Force Analysis: The report provides with the state of competition in industry depending on five basic forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing industry rivalry.

Key Benefits of This Market Research:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Toys Market
• Overview of the regional outlook of the Toys Market

Key Reasons to Buy this Report:

• Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
• This enables you to anticipate market changes to remain ahead of your competitors
• You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations or other strategic documents
• The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market from various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support

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