New Energy Automotive Antenna Module Market, Global Outlook and Forecast 2025-2032

MARKET INSIGHTS

Global New Energy Automotive Antenna Module market size was valued at USD 1,418 million in 2024 and is projected to grow from USD 1,650 million in 2025 to USD 3,970 million by 2032, exhibiting a CAGR of 16.2% during the forecast period.

New Energy Automotive Antenna Modules are specialized components designed for electric and hybrid vehicles to facilitate wireless communication. These modules integrate multiple antenna technologies including GPS, 5G, V2X (vehicle-to-everything), and satellite communication systems into compact form factors. Key product types include Fin Type, Rod Type, and Hidden Type antennas, each offering distinct advantages for vehicle integration and signal reception.

The market growth is primarily driven by the rapid adoption of connected vehicle technologies and increasing production of electric vehicles, which reached 10 million units globally in 2022 according to industry estimates. While traditional antennas focused on basic radio reception, modern modules now support complex communication protocols essential for autonomous driving and over-the-air updates. Major automakers are increasingly adopting integrated antenna solutions to reduce aerodynamic drag and improve connectivity performance in their electric vehicle platforms.

MARKET DYNAMICS

MARKET DRIVERS

Rapid Growth of Electric and Hybrid Vehicles to Fuel Antenna Module Demand

The global transition toward electric vehicles (EVs) and hybrid vehicles is accelerating at an unprecedented pace, with projections indicating that EV sales will account for over 30% of all vehicle sales by 2030. This electrification wave is driving substantial demand for advanced automotive antenna modules that support the connected features essential in modern new energy vehicles. Unlike traditional combustion engine vehicles, EVs require more sophisticated communication systems to manage battery telemetry, over-the-air updates, and integration with charging infrastructure networks. These specialized needs are prompting automakers to invest heavily in antenna technologies optimized for electric platforms.

Expansion of V2X Communication Infrastructure Creates New Requirements

Vehicle-to-everything (V2X) communication represents a paradigm shift in automotive connectivity, enabling real-time data exchange between vehicles, infrastructure, and networks. Governments worldwide are mandating V2X implementations to enhance road safety and traffic efficiency, with many regions targeting full deployment by 2025-2030. This regulatory push requires antenna modules capable of supporting multiple frequency bands (including emerging 5G-V2X standards) while maintaining signal integrity in complex electromagnetic environments. Automotive OEMs are consequently prioritizing antenna solutions that offer superior multipath resistance and low latency characteristics essential for reliable V2X operation.

Furthermore, the integration of advanced driver assistance systems (ADAS) with cellular vehicle-to-infrastructure (C-V2I) capabilities is creating additional demand for multi-functional antenna arrays. These systems require continuous high-bandwidth connectivity for features like predictive collision avoidance and intelligent speed adaptation, driving innovation in antenna design and materials.

MARKET RESTRAINTS

Electromagnetic Interference Challenges in EV Architectures

New energy vehicles present unique electromagnetic compatibility (EMC) challenges that restrain antenna module performance. High-voltage battery systems and power electronics in EVs generate significant electromagnetic interference (EMI), which can degrade RF signal quality and reduce communication reliability. This interference problem is exacerbated by the trend toward higher voltage architectures (800V systems becoming common) and faster switching frequencies in power converters. Antenna manufacturers must invest heavily in shielding technologies and interference mitigation algorithms, increasing development costs by approximately 20-30% compared to conventional vehicle antennas.

Packaging Constraints and Aesthetic Demands Limit Integration Options

The automotive industry's push toward sleek, aerodynamic vehicle designs conflicts with the physical requirements of optimal antenna placement. Recent surveys show that 65% of consumers consider exterior aesthetics a primary factor in EV purchases, forcing automakers to prioritize hidden or integrated antenna solutions over traditional mast antennas. However, these concealed designs often compromise performance, particularly at lower frequencies used for AM/FM and emergency services. The technical challenge of maintaining adequate gain patterns while conforming to stringent packaging requirements adds significant complexity to antenna module development cycles.

MARKET OPPORTUNITIES

Emergence of Glass-Integrated Antenna Solutions

Automotive glass manufacturers are developing innovative antenna integration technologies that embed radiation elements directly into windshields and windows. This approach solves multiple challenges simultaneously - preserving vehicle aesthetics while providing optimal antenna placement and minimizing EMI effects. The market for glass-antenna systems is projected to grow at 18.7% CAGR through 2030, driven by luxury EV brands adopting these solutions for flagship models. Recent breakthroughs in transparent conductive materials have enabled antenna elements with less than 0.5dB insertion loss while maintaining >80% visible light transmission.

Standardization of Software-Defined Antenna Architectures

The automotive industry's shift toward software-defined vehicle platforms creates opportunities for reconfigurable antenna systems. These advanced modules can dynamically adapt their radiation patterns and frequency response through beamforming techniques, optimizing performance for changing connectivity needs. Early implementations in premium vehicles demonstrate 30-40% improvements in signal strength consistency compared to fixed antennas. As over-the-air update capabilities become standard, the ability to remotely optimize antenna parameters through machine learning algorithms presents a significant value proposition for automakers.

MARKET CHALLENGES

Thermal Management in High-Power Applications

Modern antenna modules supporting 5G and V2X communications must handle substantially higher power levels than traditional automotive antennas, with some modules requiring up to 10W continuous transmission power. This creates significant thermal challenges in EVs where temperature management is already critical for battery performance. Antenna suppliers must develop novel cooling solutions that prevent performance degradation while withstanding vehicle operating temperatures ranging from -40°C to 105°C. Recent field tests show that improperly managed thermal conditions can reduce antenna efficiency by up to 35% in extreme environments.

Global Supply Chain for Specialized RF Components

The antenna module industry faces ongoing challenges in securing consistent supplies of specialized radio frequency components, particularly high-frequency laminates and low-loss connectors. The concentration of manufacturing capacity for these critical materials has created vulnerabilities, with lead times for certain substrates extending beyond 12 months during recent shortages. This supply chain fragility forces manufacturers to maintain larger inventories, increasing working capital requirements by an estimated 15-20% compared to pre-pandemic levels.

Segment Analysis:

By Type

Hidden Type Antenna Module Gains Traction Due to Rising Demand for Aesthetic Vehicle Designs

The market is segmented based on type into:

• Fin Type

• Rod Type

• Hidden Type

By Application

Electric Vehicle Segment Leads Owing to Government Support and Growing Adoption of Green Mobility

The market is segmented based on application into:

• Electric

• Hybrid

By Technology

5G-Enabled Antenna Modules Show Promise with Upcoming Connected Vehicle Technologies

The market is segmented based on technology into:

• 4G/LTE

• 5G

• GPS

• V2X

By Sales Channel

OEM Segment Dominates as Vehicle Manufacturers Prioritize Integrated Antenna Solutions

The market is segmented based on sales channel into:

• OEM

• Aftermarket

COMPETITIVE LANDSCAPE

Key Industry Players

Connectivity Innovation Drives Competition in the Electric Vehicle Antenna Space

The global new energy automotive antenna module market features a mix of established automotive suppliers and specialized connectivity solution providers. With electric and hybrid vehicle sales projected to grow at 16.2% CAGR through 2032, companies are rapidly expanding their antenna technology portfolios to meet evolving connectivity demands. The market currently shows moderate consolidation, with top players controlling 35-40% of total market share as of 2024.

Continental AG and TE Connectivity dominate the market through their comprehensive automotive electronics ecosystems and strong OEM relationships. Their integrated approach combining antenna modules with telematics control units gives them a competitive edge in system optimization. Both companies have recently announced 5G-ready antenna systems entering production for 2025 vehicle models.

Specialized antenna manufacturers like Harada and Yokowo maintain strong positions through focused R&D in compact multi-functional antennas. Their patented designs for hidden type antennas that maintain performance while improving aerodynamics are particularly valuable for electric vehicle efficiency. Recent industry benchmarks show these companies holding 15-20% market share in the Asia-Pacific region.

The competitive landscape is further intensified by emerging Chinese suppliers such as Shenglu and Suzhong, who leverage cost-effective production and rapidly improving technology. While currently focused on domestic markets, their expansion plans could disrupt global pricing dynamics. Meanwhile, Laird Technologies maintains its position through specialized EMI shielding solutions critical for antenna performance in electric vehicles.

As vehicle connectivity becomes a key differentiator, most players are adopting three strategic approaches: vertical integration with telematics systems, partnerships with chipset manufacturers, and development of modular antenna platforms that support over-the-air updates. The coming years will likely see increased M&A activity as traditional automotive suppliers seek to acquire antenna technology expertise.

List of Key New Energy Automotive Antenna Companies Profiled

• Laird Technologies (U.K.)

• Harada (Japan)

• Yokowo (Japan)

• Continental AG (Germany)

• TE Connectivity (Switzerland)

• Northeast Industries Inc. (U.S.)

• Ace Tech (South Korea)

• Tuko (China)

• Suzhong (China)

• Shenglu (China)

• Fiamm (Italy)

• Riof (Spain)

• Shien (China)

• Tianye (China)

NEW ENERGY AUTOMOTIVE ANTENNA MODULE MARKET TRENDS

Integration of 5G and V2X Technologies Driving Market Expansion

The proliferation of 5G networks and Vehicle-to-Everything (V2X) communication systems is revolutionizing the automotive antenna module landscape. Modern new energy vehicles (NEVs) require sophisticated antenna solutions capable of supporting high-speed data transmission for autonomous driving, real-time navigation, and over-the-air (OTA) updates. With over 30% of all automotive antennas now featuring 5G compatibility, manufacturers are prioritizing multi-functional modules that reduce drag coefficients while maintaining signal integrity. Furthermore, the rising adoption of V2X technology—projected to grow at 26% CAGR through 2030—is compelling automakers to integrate advanced antenna arrays capable of simultaneous cellular, GPS, and short-range communication.

Other Trends

Miniaturization and Aesthetic Integration

Automakers are increasingly favoring hidden and flush-mounted antenna designs to preserve vehicle aerodynamics—a critical factor for electric vehicle range efficiency. The share of hidden antennas in NEVs has grown from 18% in 2020 to over 34% in 2024, with premium models like Tesla's Cybertruck featuring seamless glass-embedded antenna solutions. This shift is accompanied by material innovations, including ceramic-loaded composites that maintain performance while reducing weight by up to 40% compared to traditional whip antennas.

Electrification Boom Accelerating Regional Demand

Regional markets are exhibiting divergent growth patterns aligned with government EV adoption policies. China dominates with 48% of global NEV antenna demand in 2024, driven by mandates for connected vehicle infrastructure and local players like BYD launching models with integrated 5G-V2X systems. Meanwhile, Europe's strict emission regulations are pushing adoption rates, with the region accounting for 28% of antenna module revenues. North American growth is concentrated in the luxury EV segment, where vehicles average 6-8 antennas per unit compared to 3-4 in conventional hybrids. Emerging markets are now entering a high-growth phase as local production of affordable EVs begins scale-up operations.

Regional Analysis: New Energy Automotive Antenna Module Market

North America
The North American market for new energy automotive antenna modules is characterized by rapid technological adoption and strong regulatory support for electric and hybrid vehicles. With U.S. EV sales reaching approximately 1.2 million units in 2023, the demand for advanced antenna solutions has surged. Major automotive manufacturers are integrating 5G-compatible hidden antennas to support connected vehicle ecosystems, particularly for ADAS and V2X communication. While the U.S. leads in innovation, Canada is also witnessing growth through partnerships between telecom providers and automakers. The region's focus on seamless connectivity and cybersecurity in EVs presents both opportunities and challenges for antenna module developers.

Europe
Europe's stringent emissions regulations and ambitious EV adoption targets (including the 2035 ICE ban) are accelerating demand for specialized antenna modules. Germany dominates the regional market, accounting for nearly 30% of Europe's antenna module installations in premium EVs. The EU's focus on standardized vehicle communication protocols has led to increased R&D investments in multi-functional antenna arrays that combine GPS, cellular, and satellite reception. However, complex certification processes and the high cost of integrated antenna systems remain barriers for some manufacturers. Southern European countries are showing slower adoption rates due to weaker EV infrastructure compared to Northern European counterparts.

Asia-Pacific
Asia-Pacific represents the largest and fastest-growing market for new energy automotive antenna modules, driven by China's dominance in EV production. Chinese manufacturers produced over 6 million new energy vehicles in 2023, creating massive demand for cost-effective antenna solutions. While fin-type antennas remain popular for budget models, premium Chinese EVs increasingly feature sophisticated hidden modules. Japan and South Korea focus on miniaturized antenna technologies for their compact vehicle segments. India's emerging EV market presents growth potential, though price sensitivity limits adoption of advanced antenna systems. The region benefits from established electronics supply chains but faces quality consistency challenges among smaller manufacturers.

South America
South America's new energy antenna module market is in early development stages, with Brazil leading regional adoption through its growing hybrid vehicle production. Argentina and Chile are witnessing gradual EV infrastructure expansion, creating niche opportunities for antenna suppliers. However, economic instability and limited local manufacturing capabilities force reliance on imported components, increasing costs. Most antenna installations currently focus on basic connectivity needs rather than advanced vehicular communication systems. Government incentives for domestic EV production could stimulate market growth, though progress remains slower than other regions due to infrastructure gaps.

Middle East & Africa
The MEA region shows divergent market dynamics, with Gulf Cooperation Council (GCC) countries leading in premium EV adoption and associated antenna technologies. The UAE and Saudi Arabia are investing in smart city projects that require advanced vehicle connectivity solutions. In contrast, Africa's market remains constrained by limited EV adoption outside South Africa and limited 5G infrastructure. While the region holds long-term potential, current demand focuses primarily on replacement antennas rather than integrated systems. Local assembly initiatives in Morocco and Egypt could gradually boost regional capabilities, but technology transfer remains a challenge for sophisticated antenna module production.

Report Scope

This market research report offers a holistic overview of global and regional markets for the forecast period 2025–2032. It presents accurate and actionable insights based on a blend of primary and secondary research.

Key Coverage Areas:

• ✅ Market Overview

  • Global and regional market size (historical & forecast)

  • Growth trends and value/volume projections

• ✅ Segmentation Analysis

  • By product type or category

  • By application or usage area

  • By end-user industry

  • By distribution channel (if applicable)

• ✅ Regional Insights

  • North America, Europe, Asia-Pacific, Latin America, Middle East & Africa

  • Country-level data for key markets

• ✅ Competitive Landscape

  • Company profiles and market share analysis

  • Key strategies: M&A, partnerships, expansions

  • Product portfolio and pricing strategies

• ✅ Technology & Innovation

  • Emerging technologies and R&D trends

  • Automation, digitalization, sustainability initiatives

  • Impact of AI, IoT, or other disruptors (where applicable)

• ✅ Market Dynamics

  • Key drivers supporting market growth

  • Restraints and potential risk factors

  • Supply chain trends and challenges

• ✅ Opportunities & Recommendations

  • High-growth segments

  • Investment hotspots

  • Strategic suggestions for stakeholders

• ✅ Stakeholder Insights

  • Target audience includes manufacturers, suppliers, distributors, investors, regulators, and policymakers

FREQUENTLY ASKED QUESTIONS:

What is the current market size of Global New Energy Automotive Antenna Module Market?

-> Global New Energy Automotive Antenna Module market was valued at USD 1,418 million in 2024 and is projected to reach USD 3,970 million by 2032 at a CAGR of 16.2%.

Which key companies operate in Global New Energy Automotive Antenna Module Market?

-> Key players include Laird, Harada, Yokowo, Continental, TE Connectivity, Northeast Industries, Ace Tech, Tuko, Suzhong, Shenglu, Fiamm, Riof, Shien, and Tianye.

What are the key growth drivers?

-> Key growth drivers include rising EV adoption, demand for connected vehicle technologies, and advancements in ADAS and telematics systems.

Which region dominates the market?

-> Asia-Pacific leads in market share due to China's dominant EV production, while Europe shows fastest growth with strict emission regulations.

What are the emerging trends?

-> Emerging trends include 5G-integrated antennas, multi-functional antenna modules, and lightweight designs for aerodynamic efficiency.