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The global Men Perfume market was valued at US$ 9.26 billion in 2023 and is projected to reach US$ 12.89 billion by 2029, exhibiting a Compound Annual Growth Rate (CAGR) of 5.4% during the forecast period (2024-2029). This growth is expected despite the impact of the COVID-19 pandemic and the Russia-Ukraine War.

The USA Men Perfume market  is estimated to increase from US$ 2.96 billion in 2023 to reach US$ 4.18 billion by 2030, exhibiting a Compound Annual Growth Rate (CAGR) of 5.1% during the forecast period (2023-2030).

The Europe Men Perfume market is estimated to increase from US$ 2.48 billion in 2023 to reach US$ 3.49 billion by 2030, exhibiting a Compound Annual Growth Rate (CAGR) of 4.9% during the forecast period (2023-2030).

The Asia Men Perfume market is estimated to increase from US$ 1.96 billion in 2023 to reach US$ 2.75 billion by 2030, exhibiting a Compound Annual Growth Rate (CAGR) of 5.2% during the forecast period (2023-2030).

This report aims to provide a comprehensive presentation of the global market for Men Perfume, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Men Perfume. This report contains market size and forecasts of Men Perfume in global, including the following market information:

• Global Men Perfume Market Revenue, 2019-2024, 2024-2029, ($ millions)
• Global Men Perfume Market Sales, 2019-2024, 2024-2029, (K Units)
• Global top five Men Perfume companies in 2023 (%)

The global key manufacturers of Men Perfume include Coty, Loreal, Estee Lauder, Interparfums, Shiseido, LVMH, Chanel, Amore Pacific and Elizabeth Arden, etc. in 2023, the global top five players have a share approximately % in terms of revenue.

Men's perfume, also known as men's fragrance or cologne, refers to a scented liquid typically made from essential oils, aromatic compounds, and solvents, designed specifically for use by men. Men's perfumes are crafted to suit a variety of preferences and occasions, offering a wide range of options to match individual tastes and styles.

• North America: North America remains a significant market, contributing about 35% of the global revenue. The United States leads with the highest consumption rate.
• Europe: Europe follows closely, accounting for nearly 30% of the market share. Countries like France, the UK, and Germany are key players.
• Asia-Pacific: This region is witnessing the fastest growth, with a CAGR of 6.5%, driven by rising urbanization and increasing disposable incomes in countries like China and India.

Consumer Demographics

• Age Groups:

  • 18-24 years: This segment represents 25% of the market. Young consumers are drawn to trendy and affordable scents.
  • 25-34 years: The largest segment at 35%, as this age group has higher purchasing power and a strong preference for premium brands.
  • 35-44 years: Accounts for 20% of the market, with a preference for sophisticated and classic fragrances.
  • 45 years and above: Represents 20%, often favoring niche and high-end perfumes.

• Income Levels:

  • High Income: Constitutes 40% of the market, showing a strong preference for luxury and premium brands.
  • Middle Income: The largest group at 50%, often opting for mid-range brands that balance quality and affordability.
  • Low Income: Makes up the remaining 10%, typically purchasing budget-friendly options.

Purchasing Behavior

• Online vs. Offline:

  • Online Sales: Growing rapidly, accounting for 30% of total sales in 2023, up from 20% in 2018. E-commerce platforms offer convenience and a wider range of choices.
  • Offline Sales: Still dominant at 70%, with department stores and specialty retail stores being the primary purchase points.

• Factors Influencing Purchase:

  • Brand Loyalty: 45% of consumers prefer sticking to their favorite brands.
  • Fragrance Type: 30% of consumers prioritize the scent profile over brand.
  • Price: 20% of purchases are influenced by price, particularly among younger and lower-income groups.
  • Recommendations: 5% rely on recommendations from friends, family, or influencers.

Trends and Innovations

• Sustainable and Natural Ingredients: Increasing demand for eco-friendly and natural ingredients, with 25% of consumers willing to pay a premium for sustainable products.
• Customization: Personalized fragrance options are gaining popularity, with brands offering bespoke scent creation services.
• Celebrity and Influencer Collaborations: Endorsements by celebrities and influencers are a significant driver of sales, particularly among younger demographics.

Purpose:

• Enhances personal appeal and confidence.
• Makes a memorable impression.
• Complements personal style and personality.
• Used for various occasions, from everyday wear to special events.

We surveyed the Men Perfume manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Men Perfume Market, by Type, 2019-2024, 2024-2029 ($ Millions) & (K Units)
Global Men Perfume Market Segment Percentages, by Type, 2023 (%)

• Essence
• Perfume
• Eau de Toilette
• Cologne
• Aftershave
• Other

Global Men Perfume Market, by Sale Channel, 2019-2024, 2024-2029 ($ Millions) & (K Units)
Global Men Perfume Market Segment Percentages, by Sale Channel, 2023 (%)

• Specialist Retailers
• Factory Outlets
• Internet Sales
• Other

Global Men Perfume Market, By Region and Country, 2019-2024, 2024-2029 ($ Millions) & (K Units)
Global Men Perfume Market Segment Percentages, By Region and Country, 2023 (%)

• North America (United States, Canada, Mexico)
• Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe)
• Asia-Pacific (China, India, Japan, South Korea, Australia, Rest of APAC)
• The Middle East and Africa (Middle East, Africa)
• South and Central America (Brazil, Argentina, Rest of SCA)

Competitor Analysis
The report also provides analysis of leading market participants including:

• Key companies Men Perfume revenues in global market, 2019-2024 (Estimated), ($ millions)
• Key companies Men Perfume revenues share in global market, 2023 (%)
• Key companies Men Perfume sales in global market, 2019-2024 (Estimated), (K Units)
• Key companies Men Perfume sales share in global market, 2023 (%)

Further, the report presents profiles of competitors in the market, key players include:

• Coty
• Loreal
• Estee Lauder
• Interparfums
• Shiseido
• LVMH
• Chanel
• Amore Pacific
• Elizabeth Arden
• Salvatore Ferragamo
• AVON
• Puig
• ICR Spa
• Procter & Gamble
• Jahwa
• Saint Melin

Outline of Major Chapters:
Chapter 1: Introduces the definition of Men Perfume, market overview.
Chapter 2: Global Men Perfume market size in revenue and volume.
Chapter 3: Detailed analysis of Men Perfume manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by sale channel, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Men Perfume in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Global Men Perfume capacity by region & country.
Chapter 9: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 10: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 11: The main points and conclusions of the report.