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The global Ad Serving & Retargeting Platform market was valued at US$ 1593.9 million in 2022 and is projected to reach US$ 3600.5 million by 2029, at a CAGR of 12.3% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Retargeting is a form of online advertising. Retargeting is a cookie-based technology that Cookie-based retargeting tools track website visitors via pixels, which are added to a company?s website using JavaScript; these cookies do not impact a website user?s experience or a site?s performance.

Retargeting software is designed to help companies serve display ads across the internet to users who have previously visited their website.
This report aims to provide a comprehensive presentation of the global market for Ad Serving & Retargeting Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Ad Serving & Retargeting Platform. This report contains market size and forecasts of Ad Serving & Retargeting Platform in global, including the following market information:

• Global Ad Serving & Retargeting Platform Market Revenue, 2018-2023, 2024-2030, ($ millions)
• Global top five companies in 2022 (%)

Americas is the largest Retargeting Software market with about 52% market share. Europe is follower, accounting for about 31% market share.
The key players are AdRoll, Jabmo, Outbrain, SteelHouse, Justuno, Criteo, Mailchimp, ReTargeter, OptiMonk, Marin Software, Retargeting, Match2One etc. Top 5 companies occupied about 76% market share.
We surveyed the Ad Serving & Retargeting Platform companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Ad Serving & Retargeting Platform Market, by Type, 2018-2023, 2024-2030 ($ millions)
Global Ad Serving & Retargeting Platform Market Segment Percentages, by Type, 2022 (%)

• Cloud-Based
• On-Premises

Global Ad Serving & Retargeting Platform Market, by Application, 2018-2023, 2024-2030 ($ millions)
Global Ad Serving & Retargeting Platform Market Segment Percentages, by Application, 2022 (%)

• SMEs
• Large Enterprises
• Individuals

Global Ad Serving & Retargeting Platform Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)
Global Ad Serving & Retargeting Platform Market Segment Percentages, By Region and Country, 2022 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Ad Serving & Retargeting Platform revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Ad Serving & Retargeting Platform revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:

• Facebook
• Google
• Criteo
• AdRoll
• LinkedIn
• Twitter
• Marin Software
• Terminus
• OpenX
• AppNexus
• Acquisio
• Kenshoo
• Adobe
• StackAdapt
• Centro
• Sprinklr
• Sizmek
• MediaMath
• Quality Unit
• The Trade Desk
• MonetizeMore

Outline of Major Chapters:

• Chapter 1: Introduces the definition of Ad Serving & Retargeting Platform, market overview.
• Chapter 2: Global Ad Serving & Retargeting Platform market size in revenue.
• Chapter 3: Detailed analysis of Ad Serving & Retargeting Platform company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
• Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
• Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
• Chapter 6: Sales of Ad Serving & Retargeting Platform in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
• Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
• Chapter 8: The main points and conclusions of the report.