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The global Baijiu market was valued at US$ 97970 million in 2022 and is projected to reach US$ 120210 million by 2029, at a CAGR of 3.0% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Baijiu, also known as shaojiu or archaically as sorghum wine, is a Chinese alcoholic beverage made from grain. Baijiu literally translated means white alcohol or liquor, and is a strong distilled spirit, generally between 40 and 60% alcohol by volume (ABV).
Baijiu is a clear liquid usually distilled from fermented sorghum, although other grains may be used; southern China versions may employ glutinous rice, while northern Chinese varieties may use wheat, barley, millet, or even Job's tears instead of sorghum. The jiuqu starter culture used in the production of baijiu mash is usually made of pulverized wheat grains.
This report aims to provide a comprehensive presentation of the global market for Baijiu, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Baijiu. This report contains market size and forecasts of Baijiu in global, including the following market information:

• Global Baijiu Market Revenue, 2018-2023, 2024-2029, ($ millions)
• Global Baijiu Market Sales, 2018-2023, 2024-2029, (K MT)
• Global top five Baijiu companies in 2022 (%)

In China, Baijiu key players include Yanghe Brewery, Luzhou Laojiao, Shunxin Holdings, etc. The top three manufacturers hold a share over 3%.
South West is the largest production area, with a share about 30%, followed by East China, and Central China, both have a share over 30 percent.
In terms of product, Thick-flavor is the largest segment, with a share over 50%. And in terms of application, the largest application is Family dinner, followed by Government reception, etc.
We surveyed the Baijiu manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Baijiu Market, by Type, 2018-2023, 2024-2029 ($ Millions) & (K MT)
Global Baijiu Market Segment Percentages, by Type, 2022 (%)

• Thick-Flavor
• Sauce-Flavor
• Light-Flavor
• Others

Global Baijiu Market, by Application, 2018-2023, 2024-2029 ($ Millions) & (K MT)
Global Baijiu Market Segment Percentages, by Application, 2022 (%)

• Corporate Hospitality

• Government Reception
• Family Dinner
• Others

Global Baijiu Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions) & (K MT)
Global Baijiu Market Segment Percentages, By Region and Country, 2022 (%)

• North America (United States, Canada, Mexico)
• Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe)
• Asia-Pacific (China, India, Japan, South Korea, Australia, Rest of APAC)
• The Middle East and Africa (Middle East, Africa)
• South and Central America (Brazil, Argentina, Rest of SCA)

Competitor Analysis
The report also provides analysis of leading market participants including:

• Key companies Baijiu revenues in global market, 2018-2023 (Estimated), ($ millions)
• Key companies Baijiu revenues share in global market, 2022 (%)
• Key companies Baijiu sales in global market, 2018-2023 (Estimated), (K MT)
• Key companies Baijiu sales share in global market, 2022 (%)

Further, the report presents profiles of competitors in the market, key players include:

• Kweichow Moutai Group
• Wuliangye
• Yanghe Brewery
• Daohuaxiang
• Luzhou Laojiao
• Langjiu Group
• Gujing Group
• Shunxin Holdings
• Fen Chiew Group
• Baiyunbian Group
• Xifeng Liquor
• Hetao Group
• Yingjia Group
• Kouzi Liquor
• Guojing Group
• King's Luck Brewery
• Jingzhi Liquor
• Red Star
• Laobaigan
• JNC Group
• Golden Seed Winery
• Yilite
• Huzhu Highland Barley Liquor
• Jinhui Liquor
• Weiwei Group
• Tuopai Shede
• Xiangjiao Winery
• Shanzhuang Group
• Taishan Liquor
• Gubeichun Group

Outline of Major Chapters:
Chapter 1: Introduces the definition of Baijiu, market overview.
Chapter 2: Global Baijiu market size in revenue and volume.
Chapter 3: Detailed analysis of Baijiu manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Baijiu in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Global Baijiu capacity by region & country.
Chapter 9: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 10: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 11: The main points and conclusions of the report.